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The Heart Of Client Centric
Financial Planning On The West Coast.

Welcome to GenEdge Financial,
of Assante Financial Management Ltd.

We empower West Coast families with comprehensive financial solutions tailored to their unique needs. We blend insurance and investments to craft personalized plans that go beyond traditional wealth management. Our inclusive approach ensures every client receives tailored guidance and support for life and legacy planning. 

Our Vision

The heart of client-centric financial planning on the West Coast, where personalized strategies and dedicated service ensure clients achieve their financial goals with confidence.

Our Mission

Empowering West Coast families with comprehensive financial solutions.  We blend insurance and investments to craft personalized plans that go beyond wealth management.  Our inclusive approach ensures every client receives tailored guidance and support for life and legacy planning.

Our Process

We begin by understanding your unique financial situation and aspirations, then design a customized plan that integrates all aspects of your financial life. Regular reviews and adjustments ensure your plan evolves with your needs, keeping you on track towards your goals.

Tailored Financial Solutions for West Coast Families

We understand that every family is unique, with its own set of goals, challenges, and dreams. Our dedicated team works closely with you to create financial strategies that reflect your family’s specific needs and aspirations. We offer comprehensive services that encompass everything from saving for education and managing debt to planning for retirement and protecting your legacy.

Vancouver Island Coast

Meet Our Team

Malinda Larsh, Claire Hinchliffe, Financial Planner

Malinda Larsh
Financial Planner

Claire Hinchliffe, Financial Planner

Claire Hinchliffe
Financial Planner

Jennifer Spencer

Jennifer Spencer
Sales and Service Associate

Our Clients

Don’t Just Take Our Word For It

"My wife and I recently had an exceptional experience with GenEdge, part of CI Assante, thanks to our dedicated financial planner, Malinda Larsh. The entire team provided comprehensive support, making us feel like valued partners in our financial journey. GenEdge’s professionalism, expertise, and genuine care have significantly impacted our financial stability and peace of mind, and we highly recommend their services."

Mike Palmer

Important Disclosures

Mutual fund products, investment services and recommendations are offered through Assante Financial Management Ltd. Insurance products and services are provided through Assante Estate and Insurance Services Inc. Wealth planning services may be provided by an accredited Assante advisor or through CI Assante Private Client, a division of CI Private Counsel LP, or a non-affiliated third party. Assante Financial Management Ltd. is a member of the Canadian Investment Regulatory organization.

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For further Assante Wealth Management important legal and compliance disclosure, please visit www.assante.com.

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© 2025 CI Assante Wealth Management | All rights reserved.

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© 2025 CI Assante Wealth Management | All rights reserved.

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